New Customer Relationship Strategies for Savvy Executives

Can social media and advanced online marketing put you ahead of the competition? Yes! By combining the power of advanced customer relationship management, social media, online marketing, and cutting-edge data integration tools, you can get a lasting edge. This FREE half-day event will show you how:

When:

Tuesday, June 15, 2010
Breakfast and registration begin at 7:30 am.
Event begins at 8:30 am.

Where:

Westin Galleria Dallas
13340 Dallas Parkway
Dallas, TX 75240

Topic 1: Social CRM

How it is fundamentally changing consumer behavior, and what you should do to take advantage of this shift. You’ll hear:

  • Why using social media is critical to your overall sales and customer service strategy.
  • How to take advantage of new CRM technologies to leverage the power of social media platforms.
  • How the new SugarCRM enables you to take full advantage of Facebook, Twitter, and other social media.
  • Practical ways to automate your email and social media marketing to save time and money big-time.

Presenter: Clint Oram, VP Products and Co-Founder, SugarCRM

Topic 2: Lead Management and Marketing Automation

Best practices for deployment. You’ll hear:

  • How to build compelling email campaigns that drive improved results.
  • How drip marketing and lead scoring combine to make email marketing more powerful.
  • Smart techniques for tracking and analyzing leads to improve advertising ROI.
  • How tools like Pardot, combined with social media intelligence, make cold calling obsolete.

Presenter: Adam Blitzer, VP of Marketing, Pardot Marketing Automation

Topic 3: CRM-Email Integration

Accelerate CRM user adoption and satisfaction with server-side CRM integration. You’ll hear:

  • How your sales force will get better results by having transparent access to CRM data from ALL Exchange clients (no plug-ins required).
  • Why server-side CRM integration with Exchange delivers better value and user satisfaction than Outlook plug-ins.
  • How server-side integration empowers mobile users to access CRM information without installing separate applications.

Presenter: Aldo Zanoni, CEO, Omni Technology Solutions

Topic 4: CRM Strategy

How one company embraced change and is getting monster CRM results. You’ll hear:

  • How Viawest achieved more consistent, predictable sales results across all territories, using CRM.
  • How integrating CRM with other business systems multiplied the value of the CRM investment.
  • Lessons learned.

Presenter: Matthew Taylor, VP of Hosting and Operations, Viawest

CRM Expert Panel

Q&A from CRM Experts

Panelists:

  • Clint Oram, Co-Founder, SugarCRM
  • Adam Blitzer, VP of Marketing, Pardot Marketing Automation
  • Aldo Zanoni, CEO, Omni Technology Solutions
  • Matthew Taylor, VP of Hosting and Operations, Viawest
  • Bill Harrison, President, Epicom Corporation

Who should attend

  • Sales and marketing directors
  • Sales operations managers
  • Vice presidents and C-level executives
  • Anyone who needs to get better marketing and CRM results

Register now while seats are still available for this FREE event!

Brought to you by: Epicom Corporation, SugarCRM, Pardot Marketing Automation, and Omni Technology Solutions