Pardot Marketing Automation is an on-demand solution that shows your sales team exactly where to spend its time in order to maximize ROI. Advanced web analytics allows Pardot to capture all relevant prospect activities, both on and off your site, and help you determine who is showing the most buying signals.

Email Marketing

Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.

• Create professional emails with the WYSIWYG email editor
• Touch prospects with automated lead nurturing
• Increase response rates with dynamic content and scheduling
• Achieve maximum deliverability with email authentication and compliance

SugarCRM Integration

Pardot integrates natively with salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

• View all prospect activity right from within the CRM
• Bi-directionally sync leads and contacts to keep segments current
• Pull down opportunity values for closed loop reporting
• Single sign-on for easy switching between apps

Prospect Tracking and Analytics

Identify visitors with “Website Caller ID”, track all prospect activity with micro-web analytics, and measure campaign ROI.

• View a log of all prospect touch points
• Filter our certain domains or IP addresses from analytics
• Host your files and view their activities
• Look up company information of anonymous visitors

Lead Scoring

Automatically score and grade your prospects and follow up with only those meeting your ideal customer profile.

• Qualify leads before assigning to sales
• Score leads based on implicit factors
• Grade leads based on explicit factors
• Customize scoring and grading for your business

Landing Pages

Build landing pages and forms with intuitive drag-and-drop builders.

• Manage brand consistency with custom templates
• Build professional forms and landing pages with drag and drop builder
• Use custom fields and progressive profiling to capture prospect information
• Allow only corporate email addresses for quality leads

Real-time Sales Alerts

• Automatically notify your sales teams of significant prospect and visitor activity.
• Get real-time alerts of visitor and prospect activity with LeadDeck
• Access your Pardot records on your iPhone with Pardot Mobile
• View the actions of recently online prospects in Pardot
• Receive a daily digest email of assigned prospect activity

Closed Loop ROI Reporting

Measure marketing and sales effectiveness with easy to configure reports and charts.

• More than 40 canned reports included with every account
• Create your own reports and graphs to track your KPIs
• Have reports emailed to you at set intervals
• Export as CSV files for offline analysis

Connectors

Bridge the gap between all your favorite tools.

• Sync Pardot with third party applications
• Manage marketing channels within Pardot
• Connect with Jigsaw and LinkedIn for prospect information
• View Pardot information with your CRM

Search Features

Index your website and serve up relevant results to your prospects. Integrate Google AdWords and calculate your true paid search ROI.

• Create a Pardot hosted site search
• Associate search queries with prospects
• Track revenue from natural search
• Integrate Google AdWords to calculate ROI

Automation

Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.

• Build rules to automate lead qualification
• Automatically assign leads to reps based on attributes
• Remove the manual task of scoring and grading leads
• Notify reps of actions taken by prospects